Understanding Juror Demographics: A Data Analysis Guide - Jury Analyst

"These factors can lead to stark differences in outcomes. For instance, the demographic most likely to favor plaintiffs – an African-American woman with low income and education, liberal views, and distrust of corporations – shows a 94% chance of siding with the plaintiff. In contrast, the most defense-oriented profile – a White male with high income and education, conservative politics, and pro-tort reform views – has just a 3% chance of favoring the plaintiff."